A physician liaison, or physician relations manager, is a professional dedicated to representing a physician or specialized medical/surgical group in an effort to establish and strengthen the relationship between potential referring physicians and hospitals. By maintaining an open line of communication with physicians and performing diligent outreach, physician liaisons maintain and grow the patient referral base for those they represent.
According to Andrea Santiago at About.com, “physician relations is part customer service, (with the physicians as the “customer”), part sales, part consultant, and a few other roles mixed in.” Physician liaisons visit referring physicians’ offices regularly with updates on services & referral materials and to followup on satisfaction with the referral relationship. Likewise, when physician liaisons seek to establish a new referral relationship, they make frequent stops into the offices of potential referral partners- they create a connection, gauge referral potential, distribute educational material, and schedule face-time between the physician they represent and the potential referring physician.
“Our physicians love the peace of mind they have in knowing that their physician liaison is being monitored and held accountable for their daily activity to grow the practice” says PRM Executive Director Laura Mikulski.”Our physician liaisons report to us daily, and we hold weekly recap meetings with the physician & practice to keep them appraised of the ongoing efforts and headway we make.”
As reported on SimplyHired, as of Feb 28 2013 average salary of a full time physician liaison is $57K. Of course, when staffing an individual full time you’ll experience all the overhead of an employee as well, including benefits, paid leave, and the cost associated with managing another employee. There’s also the sticky situation of how to manage a remotely working individual- since a physician liaison spends most of their time offsite, many physicians are nervous about the prospect entrusting a staff member with that much accountability and so little oversight. This is one of the many reasons why PRM’s Physician Liaison Referral Marketing program is preferable to hiring your own employee. PRM vets and manages each dedicated physician liaison, reviewing their daily activity and producing reports of all measurable activity to review with your physician practice. “Our physicians love the peace of mind they have in knowing that their physician liaison is being monitored and held accountable for their daily activity to grow the practice” says PRM Executive Director Laura Mikulski. “Our physician liaisons report to us daily, and we hold weekly recap meetings with the physician & practice to keep them appraised of the ongoing efforts and headway we make.” This also keeps the practice overhead low, another boon to small or newly established practices.
Why Choose a PRM Physician Liaison?
PRM employs physician liaisons from a variety of backgrounds, including physician recruiters, pharmaceutical sales reps, medical device sales reps, & healthcare marketers. All physician liaisons undergo a thorough screening process, with only the best candidates being selected to represent our clients. Our physician liaisons all complete a comprehensive training program to enhance the skills they already have, as well as bi-monthly group skill building sessions at our headquarters in Michigan.
- No staff employee overhead
- No remote management issues
- Dedicated representative
- Comparatively low price
- Weekly recap meetings
- Full & part time reps available
What are you waiting for?
When you work with PRM, you’ll benefit from a professional physician relations representative who you can trust to perform the necessary legwork to grow your practices referral base beyond your expectations. Contact us today to find out more, or to schedule an appointment to meet with us one-on-one to review your needs. Email [email protected][/box]
Healthcare Marketing Agency- Physician Referral Marketing (PRM) provides the tools and the know-how to grow physician practices & increase visibility both online and off. PRM specializes in strategic marketing campaigns & referral development through a uniquely direct relationship establishment with demographically relevant doctors and hospitals.To stay on top of the latest healthcare marketing trends, contact PRM today at 888-336-1344 or visit www.physicianreferralmarketing.com. Also be sure to visit our Facebook, Twitter, or G+ page for the latest news in healthcare marketing. Nationwide service, with headquarters in Michigan and a regional office in Arizona.