If you’re anything like most private practice physicians we’ve worked with, your practice started small—and so did your referral marketing program. You probably had plenty of time on your hands to visit neighboring medical offices to introduce yourself and leave some of your literature. But as your growing practice matures, adding new ...
Tag: healthcare marketing
January 2, 2016Laura Mikulski
Semantic searching is poised to make massive changes in your search results and overall SEO strategy. It’s a concept that’s been around since at least 2008, but only recently began to impact content creation and SEO strategies. The main driver for this change is Google (as always) and their ever-changing ...
May 23, 2013Laura Mikulski
You've heard us tell you that marketing is about building connections, visibility, and credibility. But there’s one underlying, fundamental aspect to marketing your practice that should permeate everything you do: human emotion. Sure, it’s crucial to develop a web presence through a comprehensive site and social media activity, and yes, ...
April 3, 2013Laura Mikulski
Healthcare Pinterest Marketing: Pinterest isn't just for sharing recipes, wedding planning, and retail marketing. With the addition of a "Health & Fitness" category to its boards, the social network has increased the possibility for healthcare niches to connect with their patients. However, using Pinterest presents a unique challenge for many healthcare ...
March 15, 2013Laura Mikulski
There's a wealth of healthcare social media information out there for providers to read through and work into their social media marketing plan. However, gleaning the good out of the garbage is a nearly insurmountable task. When it comes to social media for healthcare, the information overload seems to actually ...
March 8, 2013Laura Mikulski
A physician liaison, or physician relations manager, is a professional dedicated to representing a physician or specialized medical/surgical group in an effort to establish and strengthen the relationship between potential referring physicians and hospitals. By maintaining an open line of communication with physicians and performing diligent outreach, physician liaisons maintain ...
March 1, 2013Laura Mikulski
Social media ROI - the myth, the legend! It’s the million dollar question – can you have a return on investment on your social media activities, and can it be measured? Many of our clients have told us that they've heard you can't accurately measure social media ROI, or they've invested ...
February 28, 2013Laura Mikulski
Through the innumerable forms of marketing, referral marketing stands out as vastly superior for most businesses- but ESPECIALLY for healthcare specialty practices. Healthcare referral marketing is also an entirely different beast as compared to referral marketing for retailers and small business, due to the nature of the relationships built. Traditional forms ...
February 26, 2013Laura Mikulski
PRM launched its new website: www.physicianreferralmarketing.com. The new design is simple, sleek and modern, reflecting the company’s mission to provide physicians with a straightforward source for healthcare marketing information while showcasing their services offered, which include marketing plan consulting, referral development, SEO, website & graphic design, social media management, advertising campaigns, ...
February 23, 2013Laura Mikulski