We're proud to announce that we're a Facebook Marketing Partner! We have been creating client content and campaigns since before business pages were allowed (it was basically the wild west!). You can access our listing here. What is a Facebook Marketing Partner? Facebook Marketing Partners are companies and agencies that have experience ...
February 25, 2021Laura Mikulski
Presented by Laura Mikulski at the 2017 Annual Conference for Free Clinics of Michigan. Full Presentation Why Use Social Media As an organization you can use social media to educate, inform, spread awareness, advocate, and raise funds for your clinic. The platform with the largest user base is Facebook, which is what we’ll ...
June 3, 2017Laura Mikulski
Google Hummingbird affects medical marketing in a huge way, and if you've been using underhanded 'black-hat' techniques or dealing with a disreputable company, you may been in for a rude awakening. When you search for something on Google, results vary based on location, individual, time of day, and social site interaction ...
October 12, 2013Laura Mikulski
Semantic searching is poised to make massive changes in your search results and overall SEO strategy. It’s a concept that’s been around since at least 2008, but only recently began to impact content creation and SEO strategies. The main driver for this change is Google (as always) and their ever-changing ...
May 23, 2013Laura Mikulski
You've heard us tell you that marketing is about building connections, visibility, and credibility. But there’s one underlying, fundamental aspect to marketing your practice that should permeate everything you do: human emotion. Sure, it’s crucial to develop a web presence through a comprehensive site and social media activity, and yes, ...
April 3, 2013Laura Mikulski
At PRM, we are huge proponents of smart advertising, and one of the best tools at your disposal is Facebook Advertising. Facebook ad campaigns are an easy and cost-effective way to consistently connect to people who have already expressed an interest in your practice, keeping you front and center when ...
March 22, 2013Laura Mikulski
Healthcare Pinterest Marketing: Pinterest isn't just for sharing recipes, wedding planning, and retail marketing. With the addition of a "Health & Fitness" category to its boards, the social network has increased the possibility for healthcare niches to connect with their patients. However, using Pinterest presents a unique challenge for many healthcare ...
March 15, 2013Laura Mikulski
There's a wealth of healthcare social media information out there for providers to read through and work into their social media marketing plan. However, gleaning the good out of the garbage is a nearly insurmountable task. When it comes to social media for healthcare, the information overload seems to actually ...
March 8, 2013Laura Mikulski
Social media ROI - the myth, the legend! It’s the million dollar question – can you have a return on investment on your social media activities, and can it be measured? Many of our clients have told us that they've heard you can't accurately measure social media ROI, or they've invested ...
February 28, 2013Laura Mikulski
Social media is a virtually untapped way of marketing your medical practice. Read on to discover how it can help your practice rise above the competition. Have you integrated social media into your practices marketing efforts? Do you have questions about where to start, what to do, and how it will ...
February 25, 2013Laura Mikulski