The holiday season is rapidly approaching, and if you haven't started planning your marketing strategy for 2017 now is the perfect time to start. Your digital marketing channel is a critical component of your overall visibility, and as such a quarterly SEO assessment is a smart choice alongside more traditional ...
November 1, 2016Alexandra Destefanis
Officite is the 800lb gorilla in the room when it comes to podiatrist website design and podiatrist marketing. They've captured an IMMENSE amount of market share because they offer extremely competitive prices for SEO, hosting, and website design. In fact, if you do a google search for a podiatrist or ...
March 18, 2015Laura Mikulski
As the largest, most influential search engine, Google faces a daily challenge in how they can best present results to users. In the early days of the internet, webmaster & designers were able to game the elaborate algorithms that determined search engine rank positions (SERPs) through relatively easy mechanisms: they ...
March 6, 2015Laura Mikulski
Your online reputation as a physician is crucial, probably even more so than you may realize. The Internet has opened up the door to allowing people to access info on your practice and yourself, but by the same token it has made it possible for there to be fraudulent information ...
February 14, 2015Laura Mikulski
We *love* making your practice stand out online! For many practices, January & February are slow months as potential patients clamp down due to renewed deductibles and recovery from holiday expenses. Knowing this, it's the PERFECT time to put into action a marketing strategy to promote your practice's visibility in Google's ...
February 14, 2015Alexandra Destefanis
As a physician or practice owner, you know by now that search engine optimization is essential to grow your practice. You’ve likely been approached daily via email, mailers, and phone by companies asking for your business and promising the best online visibility. Maybe those hard pitches are a turn off ...
March 5, 2014Laura Mikulski
If you're like most medical practices, you have a hard enough time getting yourself to rank for one website- coming up with relevant content, getting your local listing to rank, sharing through social, etc. So why on earth would you want to have two or more sites? With multiple sites, ...
February 18, 2014Laura Mikulski
Google Hummingbird affects medical marketing in a huge way, and if you've been using underhanded 'black-hat' techniques or dealing with a disreputable company, you may been in for a rude awakening. When you search for something on Google, results vary based on location, individual, time of day, and social site interaction ...
October 12, 2013Laura Mikulski
As a physician or healthcare provider, you likely already know that you need a website. But, after that website is created, how do you make sure that it's found when someone searches for your specialty? SEO strategy is that crucial component that turns your website from a passive bundle of ...
July 30, 2013Laura Mikulski
Semantic searching is poised to make massive changes in your search results and overall SEO strategy. It’s a concept that’s been around since at least 2008, but only recently began to impact content creation and SEO strategies. The main driver for this change is Google (as always) and their ever-changing ...
May 23, 2013Laura Mikulski