Healthcare Pinterest Marketing: Pinterest isn’t just for sharing recipes, wedding planning, and retail marketing. With the addition of a “Health & Fitness” category to its boards, the social network has increased the possibility for healthcare niches to connect with their patients.
However, using Pinterest presents a unique challenge for many healthcare practices. This is a visual medium and a content curation tool; while users follow brands and individuals in the same way they would on other platforms, they’re also creating visual libraries of information on topics that are important to them. This makes it an ideal source of education, inspiration, and motivation that can be easily consumed and shared. As a result, a growing number of healthcare brands & practices are filling their Pinterest boards with images that consumers can relate to at any stage in their healthcare journey, from prevention to diagnosis and even after completion of care.
Healthcare consumers are always looking for solutions and support, and seek out relevant healthcare information on the Internet even before reaching out to their physician. Look to the success of sites like WebMD & FamilyDoctor.org as an indicator of the insatiable drive for individuals to investigate and learn about symptoms and illness on their own. Pinterest offers your practice the unique opportunity to provide simplified information about your niche in a way that everyone can understand with a single glance. A recent study from 3M indicates that people process visuals 60,000 times quicker than text, while countless other studies support this by showing that the human brain takes longer to interpret language rather than images. By creating visuals for your practice, you can improve patient education and expand awareness of important medical issues to a massive (and growing!) audience. Additionally, your practice can create a community, a place where individuals affected by disease can find comfort, support, and inspiration.
Pinterest can serve a number of purposes for healthcare brands by enabling them to literally show consumers the information and understanding they’re desperately seeking. With healthcare Pinterest marketing, healthcare brands can place possible solutions to a patient’s problems right before their eyes.
Healthcare Marketing Agency- Physician Referral Marketing (PRM) provides the tools and the know-how to grow physician practices & increase visibility both online and off. PRM specializes in strategic marketing campaigns & referral development through a uniquely direct relationship establishment with demographically relevant doctors and hospitals.To stay on top of the latest healthcare marketing trends, contact PRM today at 888-336-1344 or visit www.physicianreferralmarketing.com. Also be sure to visit our Facebook, Twitter, or G+ page for the latest news in healthcare marketing. Nationwide service, with headquarters in Michigan and a regional office in Arizona.