Google Hummingbird affects medical marketing in a huge way, and if you’ve been using underhanded ‘black-hat’ techniques or dealing with a disreputable company, you may been in for a rude awakening.

When you search for something on Google, results vary based on location, individual, time of day, and social site interaction … Read More

As a physician or healthcare provider, you likely already know that you need a website.  But, after that website is created, how do you make sure that it’s found when someone searches for your specialty? SEO strategy is that crucial component that turns your website from a passive bundle of … Read More

Semantic searching is poised to make massive changes in your search results and overall SEO strategy. It’s a concept that’s been around since at least 2008, but only recently began to impact content creation and SEO strategies.  The main driver for this change is Google (as always) and their ever-changing … Read More

Congratulations! You’ve picked the location for your new office space, you’ve hired administrative staff, and your equipment is all installed.  Now, onto the most important task for your burgeoning practice: getting patients in the door.  How to market a new medical practice is a topic not often explored, despite being … Read More

You’ve heard us tell you that marketing is about building connections, visibility, and credibility.  But there’s one underlying, fundamental aspect to marketing your practice that should permeate everything you do: human emotion.  Sure, it’s crucial to develop a web presence through a comprehensive site and social media activity, and yes, … Read More

At PRM, we are huge proponents of smart advertising, and one of the best tools at your disposal is Facebook Advertising. Facebook ad campaigns are an easy and cost-effective way to consistently connect to people who have already expressed an interest in your practice, keeping you front and center when … Read More

Healthcare Pinterest Marketing: Pinterest isn’t just for sharing recipes, wedding planning, and retail marketing.  With the addition of a “Health & Fitness” category to its boards, the social network has increased the possibility for healthcare niches to connect with their patients.

However, using Pinterest presents a unique challenge for many healthcare … Read More

There’s a wealth of healthcare social media information out there for providers to read through and work into their social media marketing plan. However, gleaning the good out of the garbage is a nearly insurmountable task. When it comes to social media for healthcare, the information overload seems to actually … Read More

A physician liaison, or physician relations manager, is a professional dedicated to representing a physician or specialized medical/surgical group in an effort to establish and strengthen the relationship between potential referring physicians and hospitals. By maintaining an open line of communication with physicians and performing diligent outreach, physician liaisons maintain … Read More

Social media ROI – the myth, the legend!

It’s the million dollar question – can you have a return on investment on your social media activities, and can it be measured? Many of our clients have told us that they’ve heard you can’t accurately measure social media ROI, or they’ve invested … Read More

Did you get a website up and running because someone said you needed one? Don’t get me wrong, every business needs a website. But a website isn’t just a placeholder, and a bad website can actually be harming your practice. Below, we explore a few healthcare website design issues that … Read More

Through the innumerable forms of marketing, referral marketing stands out as vastly superior for most businesses- but ESPECIALLY for healthcare specialty practices.  Healthcare referral marketing is also an entirely different beast as compared to referral marketing for retailers and small business, due to the nature of the relationships built.

Traditional forms … Read More