There’s no single ‘silver bullet’ or one-size-fits-all method to a recruitment search. Like a snowflake, no two recruitment searches are ever alike. So you need to have a variety of tools in your tool belt if you want to be a successful recruiter.
For this article, we’ll focus on LinkedIn in particular because … Read More

Offering great customer service has been a powerful marketing initiative for any and every business for as long as we can remember. Whether its the sincere small-talk with a clerk, a rare glimpse of honesty, a great return policy or even convenience, great customer service has not only encouraged loyalty … Read More

Providing a great service for our patients is certainly an important element of marketing our medical practices.  However, our patients are not our only patrons. One of the most powerful sources of new patients can come from referring physicians. For many, this might even be the strongest source of business. … Read More

We hear day in and day out about how important “word-of-mouth” is to our practice’s referral-based marketing. However, don’t undermine the importance of documenting these satisfactory visits.  With the internet as the driving force behind potential patients finding you, it’s essential to generate positive reviews on your local web listings … Read More

With referral-based marketing, we often discuss several opportunities to get out there, interact with others, and give presentations to potential referral sources whether it’s to another physician or to the community.  We have an entire referral outreach marketing program dedicated to getting you or a subject matter expert (SME) from … Read More

Presented by Laura Mikulski at the 2017 Annual Conference for Free Clinics of Michigan.
Full Presentation

Why Use Social Media
As an organization you can use social media to educate, inform, spread awareness, advocate, and raise funds for your clinic. The platform with the largest user base is Facebook, which is what we’ll … Read More

A huge source of concern that’s been building over the years is the sometimes severe drop in referrals specialists see when their referral sources become part of an integrated healthcare system.  It’s already known that some hospital groups, such as Henry Ford Hospital here in Michigan, make it impossible to … Read More

We can’t emphasize enough how much success our clients get from building relationships through referral-based marketing. Whether it’s an existing staff member, marketing representative or themselves, getting out there and meeting potential referring offices has shown stellar results and helped many practices drastically increase their new patient numbers. Like other … Read More

The holiday season is rapidly approaching, and if you haven’t started planning your marketing strategy for 2017 now is the perfect time to start. Your digital marketing channel is a critical component of your overall visibility, and as such a quarterly SEO assessment is a smart choice alongside more traditional … Read More

While more and more patients are finding their way to your office via the web, getting patient referrals from other physicians is still very much imperative, if not vital. Time and time again, practices that engage in referral-based marketing have doubled and tripled their new patient numbers simply by picking up new … Read More

Physician Referral Marketing has decided to become a Google Partners agency! What this means, in the most simple terms, is that we employ best practices with Google products and employ professionals with demonstrated competence in Google products (such as Adwords/Analytics), which signifies that our company is strong, has happy customers, and effectively manages … Read More

The wisdom of Forrest Gump is streaming through my brain right now. Remember the famous line from the movie?  “I may not be a smart man, Jenny. But I know what love is.”
“I may not be a doctor, but I know how to market one.” And at work I have … Read More