Blog

Physician liaison marketing can be a huge boon to your practice, accelerating your long-term referral growth. However, many practices struggle to manage their physician liaisons and marketing programs, for several reasons.

Management cost:  physician liaison marketing programs require strong management.  You may opt to have someone already on your team … Read More

2020 saw a lot of talk about implicit bias training in healthcare- and very little action. There was actually a bit of backlash to the directive from Gov. Whitmer in Michigan after she declared on July 9th that healthcare professionals will be required to take implicit bias training to obtain … Read More

While more and more patients are finding their way to your office via the web, getting patient referrals from other physicians is still very much imperative, if not vital. Time and time again, practices that engage in referral-based marketing have doubled and tripled their new patient numbers simply by picking up new … Read More

While acquiring new patients is usually the goal, one of the most powerful yet overlooked marketing tools in your practice is your existing patient database. These patients already know and trust you and your practice but it might just take a simple tap on the shoulder to remind them. Staying … Read More

We recently won a top spot among the Top 20 Advertising Agencies in metro Detroit, and we couldn’t be prouder!

From their notes:
Physician Referral Marketing is a full-service advertising and marketing agency that focuses on assisting physicians and dentists in the health care industry with advertising their services online and through … Read More

COVID-19 is not sparing health care workers, and as such a strong healthcare crisis communications strategy is imperative.  There are two main questions to consider:

1.) How do you communicate internally and/or externally when healthcare workers become infected?

2.) How do you address social media issues/attacks when COVID related incidents happen?

Nationally, about … Read More

We can’t emphasize enough how the importance of building relationships through referral-based marketing. Whether it’s an existing staff member, marketing representative or themselves, getting out there and meeting potential referring offices has shown stellar results and helped many practices drastically increase their new patient numbers. Like other things, it does … Read More

Update January 2019:  Vitals.com is not responding to most emails, contact forms, or review disputes. Read more about it here. If you have a review you wish to dispute, your best bet is to contact us and take part in our pay-for-performance reputation restoration program.

Update June 2018: Vitals.com no longer … Read More

Nobody likes Vitals.  Sometimes I suspect even employees at Vitals dislike Vitals.  But lately, physicians and practices dislike it even more than normal.

See, several years ago Vitals allowed physicians and practice managers to claim their profile and access a backend to manage the information displayed and the get a birdseye … Read More

There’s no single ‘silver bullet’ or one-size-fits-all method to a recruitment search. Like a snowflake, no two recruitment searches are ever alike. So you need to have a variety of tools in your tool belt if you want to be a successful recruiter.
For this article, we’ll focus on LinkedIn in particular because … Read More

Offering great customer service has been a powerful marketing initiative for any and every business for as long as we can remember. Whether its the sincere small-talk with a clerk, a rare glimpse of honesty, a great return policy or even convenience, great customer service has not only encouraged loyalty … Read More

Providing a great service for our patients is certainly an important element of marketing our medical practices.  However, our patients are not our only patrons. One of the most powerful sources of new patients can come from referring physicians. For many, this might even be the strongest source of business. … Read More