Laura Mikulski

Laura Mikulski is VP of Business Development & Physician Relations at Physician Referral Marketing in Detroit MI, bringing with her years of expertise in SEO, social media management, physician reputation management, medical copywriting, physician practice internet marketing, sales & business development, and brand building.



As the largest, most influential search engine, Google faces a daily challenge in how they can best present results to users.  In the early days of the internet, webmaster & designers were able to game the elaborate algorithms that determined search engine rank positions (SERPs) through relatively easy mechanisms:  they ... Read More
March 6, 2015Laura Mikulski


Your online reputation as a physician is crucial, probably even more so than you may realize. The Internet has opened up the door to allowing people to access info on your practice and yourself, but by the same token it has made it possible for there to be fraudulent information ... Read More
February 14, 2015Laura Mikulski


Orthopaedic surgeons:  want to grow your practice? Practice growth can be stimulated in a huge way by increasing patient referrals to your orthopaedic practice. At Physician Referral Marketing, we focus on several channels to drive the growth of a practice, including digital marketing, local online visibility/SEO, outreach efforts to stimulate brand awareness ... Read More
February 7, 2015Laura Mikulski


As a physician or practice owner, you know by now that search engine optimization is essential to grow your practice.  You’ve likely been approached daily via email, mailers, and phone by companies asking for your business and promising the best online visibility.  Maybe those hard pitches are a turn off ... Read More
March 5, 2014Laura Mikulski


If you're like most medical practices, you have a hard enough time getting yourself to rank for one website- coming up with relevant content, getting your local listing to rank, sharing through social, etc.  So why on earth would you want to have two or more sites? With multiple sites, ... Read More
February 18, 2014Laura Mikulski


Marketing a podiatry practice may seem daunting, and it should- competition in cities with established podiatrists is fierce, and podiatrists are some of the front runners for adopting new marketing techniques and advertising standards.  Podiatrist employment is increasing faster than average according to the US Dept of Labor report on podiatry's ... Read More
February 12, 2014Laura Mikulski


Google Hummingbird affects medical marketing in a huge way, and if you've been using underhanded 'black-hat' techniques or dealing with a disreputable company, you may been in for a rude awakening. When you search for something on Google, results vary based on location, individual, time of day, and social site interaction ... Read More
October 12, 2013Laura Mikulski


As a physician or healthcare provider, you likely already know that you need a website.  But, after that website is created, how do you make sure that it's found when someone searches for your specialty? SEO strategy is that crucial component that turns your website from a passive bundle of ... Read More
July 30, 2013Laura Mikulski


Congratulations! You've picked the location for your new office space, you've hired administrative staff, and your equipment is all installed.  Now, onto the most important task for your burgeoning practice: getting patients in the door.  How to market a new medical practice is a topic not often explored, despite being ... Read More
April 12, 2013Laura Mikulski


You've heard us tell you that marketing is about building connections, visibility, and credibility.  But there’s one underlying, fundamental aspect to marketing your practice that should permeate everything you do: human emotion.  Sure, it’s crucial to develop a web presence through a comprehensive site and social media activity, and yes, ... Read More
April 3, 2013Laura Mikulski
blog_facebook advertising


At PRM, we are huge proponents of smart advertising, and one of the best tools at your disposal is Facebook Advertising. Facebook ad campaigns are an easy and cost-effective way to consistently connect to people who have already expressed an interest in your practice, keeping you front and center when ... Read More
March 22, 2013Laura Mikulski