Laura Mikulski

Laura Mikulski is VP of Business Development & Physician Relations at Physician Referral Marketing in Detroit MI, bringing with her years of expertise in SEO, social media management, physician reputation management, medical copywriting, physician practice internet marketing, sales & business development, and brand building.



2020 saw a lot of talk about implicit bias training in healthcare- and very little action. There was actually a bit of backlash to the directive from Gov. Whitmer in Michigan after she declared on July 9th that healthcare professionals will be required to take implicit bias training to obtain ... Read More
December 15, 2020Laura Mikulski


We recently won a top spot among the Top 20 Advertising Agencies in metro Detroit, and we couldn’t be prouder! From their notes: Physician Referral Marketing is a full-service advertising and marketing agency that focuses on assisting physicians and dentists in the health care industry with advertising their services online and through ... Read More
September 3, 2020Laura Mikulski


COVID-19 is not sparing health care workers, and as such a strong healthcare crisis communications strategy is imperative.  There are two main questions to consider: 1.) How do you communicate internally and/or externally when healthcare workers become infected? 2.) How do you address social media issues/attacks when COVID related incidents happen? Nationally, about ... Read More
June 20, 2020Laura Mikulski


Update January 2019: is not responding to most emails, contact forms, or review disputes. Read more about it here. If you have a review you wish to dispute, your best bet is to contact us and take part in our pay-for-performance reputation restoration program. Update June 2018: no longer ... Read More
July 11, 2019Laura Mikulski


Nobody likes Vitals.  Sometimes I suspect even employees at Vitals dislike Vitals.  But lately, physicians and practices dislike it even more than normal. See, several years ago Vitals allowed physicians and practice managers to claim their profile and access a backend to manage the information displayed and the get a birdseye ... Read More
January 7, 2019Laura Mikulski


Presented by Laura Mikulski at the 2017 Annual Conference for Free Clinics of Michigan. Full Presentation Why Use Social Media As an organization you can use social media to educate, inform, spread awareness, advocate, and raise funds for your clinic. The platform with the largest user base is Facebook, which is what we’ll ... Read More
June 3, 2017Laura Mikulski


We can’t emphasize enough how much success our clients get from building relationships through referral-based marketing. Whether it’s an existing staff member, marketing representative or themselves, getting out there and meeting potential referring offices has shown stellar results and helped many practices drastically increase their new patient numbers. Like other ... Read More
January 4, 2017Laura Mikulski


If you’re anything like most private practice physicians we’ve worked with, your practice started small—and so did your referral marketing program. You probably had plenty of time on your hands to visit neighboring medical offices to introduce yourself and leave some of your literature. But as your growing practice matures, adding new ... Read More
January 2, 2016Laura Mikulski


If you're a professional of any sort, you're likely to have a Linkedin profile. The social network acts as a way to keep professional connections from seeing all your blase personal posts on Facebook, while still maintaining a personal connection to network & use as references in the future.  Think ... Read More
April 25, 2015Laura Mikulski


Officite is the 800lb gorilla in the room when it comes to podiatrist website design and podiatrist marketing.  They've captured an IMMENSE amount of market share because they offer extremely competitive prices for SEO, hosting, and website design.  In fact, if you do a google search for a podiatrist or ... Read More
March 18, 2015Laura Mikulski


As the largest, most influential search engine, Google faces a daily challenge in how they can best present results to users.  In the early days of the internet, webmaster & designers were able to game the elaborate algorithms that determined search engine rank positions (SERPs) through relatively easy mechanisms:  they ... Read More
March 6, 2015Laura Mikulski


Your online reputation as a physician is crucial, probably even more so than you may realize. The Internet has opened up the door to allowing people to access info on your practice and yourself, but by the same token it has made it possible for there to be fraudulent information ... Read More
February 14, 2015Laura Mikulski